

The future of private practice: why it’s not dying, just evolving
The data is sobering. Private practice is disappearing. But for those willing to adapt, there's still a path forward.
The American Medical Association's latest private practice survey reads like a eulogy for independent medicine.
In just 12 years, the percentage of clinicians in private practice has plummeted from 60% to 42%—a decline so steep it represents roughly 80,000 fewer clinicians choosing independence over employment.
But here's what the headlines miss: the clinicians who remain in private practice aren't just surviving—many are thriving by solving the exact problems that drove their colleagues to sell.
The Three Pillars of Practice Failure (And How to Fix Them)
The AMA data reveals that practices don't fail randomly. They fail for three specific, solvable reasons that 70% of sold practices cite as "important" or "very important":
1. Payment Negotiation Power (71% of sold practices cite this)
The Problem: Solo and small practices lack leverage with insurance companies, accepting whatever rates are offered.
The Solution: Strategic collaboration without consolidation.
- Join Independent Practice Associations (IPAs) that negotiate collectively while preserving ownership
- Form "virtual groups" with other independent practices for shared contracting
- Pursue direct-pay models where appropriate—concierge medicine, direct primary care, or cash-pay specialties
- Partner with larger groups on specific contracts while maintaining independence
Success Example: Ophthalmology—the specialty with the highest private practice retention rate (70%)—has mastered this through strong specialty-specific networks and cash-pay procedures.
The Healthie Advantage: Integrated billing (CMS‑1500, superbills, out‑of‑network), supporting flexible payment models.
2. Access to Costly Resources (65% cite this)
The Problem: Independent practices can't afford expensive equipment, technology, or specialized staff.
The Solution: Shared infrastructure models.
- Equipment sharing cooperatives for expensive diagnostic tools
- Shared service centers for billing, IT, and administrative functions
- Telemedicine partnerships to extend reach without physical expansion
- Locum tenens networks for coverage and cost management
- Group purchasing organizations for supplies and pharmaceuticals
Real-World Impact: Multi-specialty practices are growing (now 28% vs 22% in 2012) partly because they can share these costs internally.
The Healthie Advantage: All‑in‑one cloud-based EHR and practice management—no hardware, no patchwork, just one platform.
3. Regulatory and Administrative Burden Management (64% cite this)
The Problem: Compliance costs and administrative complexity overwhelm small practices.
The Solution: Professional management and automation.
- Outsource compliance management to specialized firms
- Invest in practice management software that automates reporting
- Hire professional administrators rather than trying to manage everything personally
- Join clinician advocacy groups that provide regulatory guidance and lobbying power
- Standardize workflows to reduce administrative friction
The Healthie Advantage: HIPAA‑compliant charting, automatic superbills, secure messaging, and outcomes tracking to cut administrative load.
The Private Practice Advantage: What Hospitals Can't Replicate
While the trend toward employment seems unstoppable, private practices retain unique advantages that smart clinicians can leverage:
Speed and Agility
Private practices can pivot quickly—adopting new technologies, changing service offerings, or adjusting operations without navigating hospital bureaucracy.
Patient Relationships
Independent clinicians often develop stronger patient loyalty. They're not just "another doctor at the hospital"—they're their doctor.
Financial Upside
Despite the challenges, successful private practice owners often out-earn employed clinicians, especially in procedural specialties.
Professional Autonomy
Control over schedules, treatment decisions, and practice culture remains a powerful draw for many clinicians.
The Specialties Fighting Back (And Winning)
The data reveals that certain specialties are successfully resisting consolidation:
- Ophthalmology (70% private practice): High-margin procedures, strong patient loyalty, effective group contracting
- Orthopedics (54%): Subspecialization, ambulatory surgery centers, sports medicine contracts
- Other Subspecialties (51%): Niche expertise, procedure-based revenue, limited hospital dependency
Key Insight: These successful specialties share common traits—they've differentiated their services, built strong referral networks, and maintained pricing power.
The New Model: Strategic Independence
The most successful private practices in 2025 aren't trying to be everything to everyone. They're becoming strategically independent:
Niche Specialization
Instead of competing on volume, focus on specialized services where you can command premium rates and build expertise moats.
Technology Integration
Embrace telemedicine, AI-assisted diagnostics, and automated administrative tools that level the playing field with larger organizations.
Strategic Partnerships
Form alliances with other independent practices, surgery centers, imaging facilities, and even selected hospital services—but on your terms.
Value-Based Care Leadership
Many independent practices are actually better positioned for value-based contracts because they can move quickly and maintain personal accountability for outcomes.
The Five-Year Survival Strategy
For private practice owners serious about independence, here's your roadmap:
Year 1: Audit your vulnerabilities. Which of the "big three" problems (payment power, resources, administration) is killing your margins?
Year 2: Build your network. Join or form strategic alliances that address your biggest weakness.
Year 3: Invest in infrastructure. Whether it's practice management software, shared equipment, or professional administration—make the investments that create competitive advantage.
Year 4: Differentiate your services. Develop expertise, relationships, or capabilities that hospitals can't easily replicate.
Year 5: Scale selectively. Growth for growth's sake is what kills practices. Scale only in areas where you can maintain your competitive advantages.
The Bottom Line: Adapt or Disappear
The AMA data makes one thing crystal clear: the old model of solo practice is dying. But private practice itself doesn't have to die—it needs to evolve.
The clinicians who will thrive in independent practice over the next decade won't be those who resist change, but those who embrace strategic adaptation. They'll build networks without losing independence, invest in technology without losing personal touch, and scale operations without losing the agility that makes private practice special.
The question isn't whether you can survive as an independent clinician in 2025. The question is whether you're willing to become the kind of independent clinician who thrives.
The data shows that 42% of clinicians are still choosing independence. The question is: will you be among the smart 42% who figured out how to make it work, or the 18% who gave up along the way?
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