Crystal Coast Wellness achieves efficiency, cost savings, and growth capacity with Healthie’s ClaimMD integration
Group practice Crystal Coast Wellness continues to add clinicians with simplified workflows.
With 10 clinicians and 4 locations, Crystal Coast Wellness and Performance needed a billing system that could scale. Healthie’s ClaimMD integration delivered immediate and measurable results:
- 70% productivity gain: ClaimMD streamlined insurance billing as a whole, eliminating the need for a full-time biller and freeing up other staff members’ time.
- Greater financial visibility: With real-time claim tracking, the team knows what revenue to expect each month, ensuring healthy cash flow without constant reconciliation.
- Improved billing accuracy: Denials and missing paperwork are flagged instantly, improving the billing process and preventing revenue disruption.
- Better staffing autonomy: Savings from billing efficiencies allowed Jayme to compensate clinicians more competitively, which directly benefits clients.
By transforming revenue cycle management, Crystal Coast Wellness has freed resources to reinvest in its team, locations, and client care. Limbaugh explains that “with steady, predictable revenue coming in, I have the freedom to hire and better compensate my team. Our clinicians are less stressed and more supported, which ultimately leads to better care for our clients."
Crystal Coast Wellness’s thriving practice faced cash flow challenges due to inefficient billing
Insurance denials disrupted operations and threatened their plans to expand.
Crystal Coast Wellness and Performance first managed billing in SimplePractice, which worked while patient volume was low. But as the practice grew, the limitations became clear. As the practice added clinicians, switching to a legacy clearinghouse created more problems than solutions. “Office Ally caused such long delays in insurance payments that we had to get a line of credit,” explains Founder, Clinician, and CEO Jayme Limbaugh. With 60% of revenue tied to insurance, these delays were a major disruption to the practice’s revenue cycle. Even hiring a biller didn’t solve the problem, as denied claims piled up. “The system was so inefficient it couldn’t keep up with all the denied claims,” says Limbaugh. These challenges drained time, added unnecessary costs, and threatened the financial stability of the practice.
Healthie’s integration with ClaimMD delivers a 70% boost in productivity for Crystal Coast Wellness
The integration eliminated the need for a biller while giving the team clear visibility into denials and payment status.
Crystal Coast Wellness and Performance were excited about Healthie’s new integration with ClaimMD, which would unite billing, scheduling, and patient management into one platform. “The biggest change was having everything in one place,” says Limbaugh. “We could finally see denials, understand why they happened, and address them quickly.”
Implementation was smooth: the team initially ran ClaimMD alongside Office Ally to ensure reliability, but soon realized the new workflow was far more efficient. “Our biller was able to step away, and now our head dietitian manages all billing on the side of her client work,” explains Limbaugh. With ERA documentation automatically organized and accessible, claims could be corrected and resubmitted without delays. The streamlined process not only reduced administrative burden, but also created a foundation for long-term practice growth.
