Scaling a virtual wellness business with a HIPAA-compliant platform
MuuvWell delivers high-level coaching and wellness programming with Healthie’s customizable infrastructure.
- 10:1 ROI on Healthie implementation
- $200K annually saved on development costs
- 50% of daily operations run on Healthie
- Accelerated time to market with a customizable, compliant platform
- Scaled virtual wellness and coaching programs effectively
Kevin Winn, Founder & CEO of MuuvWell, remarked, "The amazing customer support and super open API have been game changers. Every time I think I’ve discovered all Healthie can do, they roll out something new that makes our lives easier."
Muuvwell was searching for a HIPAA-compliant, mobile-first platform.
MuuvWell needed a flexible, secure platform to support virtual coaching and wellness programming.
MuuvWell sought a solution for seamlessly launching its wellness programming platform, but faced key hurdles:
- Requirement for HIPAA Compliance: To safely deliver health and wellness coaching programs, HIPAA compliance was non-negotiable. Many white-label fitness platforms lacked this critical feature.
- High Development Costs and Time: Building a custom platform from scratch proved to be costly and time-intensive.
- Customizable User Experience: MuuvWell wanted a platform that allowed them to offer a premium, personalized user experience while ensuring scalability.
“Initially, we explored white-label fitness solutions,” said Winn. “But many weren’t HIPAA-compliant. We also considered building our own app, but the cost and development time were too high.”
The search for a HIPAA-compliant wellness app led MuuvWell to Healthie.
MuuvWell found a trusted technology partner in Healthie.
Healthie’s white-label offering gave MuuvWell the flexibility to build a custom user experience on top of a trusted back-end system, eliminating the need to develop a solution from scratch.
Healthie provided a customizable white-label platform, enabling MuuvWell to build a tailored user experience without the need to develop a complex backend system.
“Healthie’s white-label solution has enough customization built in to enable us to make it custom for our company,” Winn shared. “Now we are able to build out new UX on top of their awesome back-end systems.”
Why MuuvWell Chose Healthie
- Excellent Communication and Support: From the initial sales process to ongoing partnership support, Healthie ensured constant collaboration and responsiveness.
- HIPAA Compliance: Compliance was a core requirement for MuuvWell, and Healthie provided a secure, HIPAA-compliant system.
- Open API for Growth: Healthie’s open API allowed MuuvWell to support custom integrations and future scalability.
Features Leveraged:
- Video Visits: Engaging clients with secure, virtual face-to-face interactions.
- Wellness Programs: Delivering tailored health challenges and education to users.
- Secure Messaging: Enabling safe and effective communication between users and coaches.