Google Tag Manager
Lets marketing teams deploy Google Tag Manager and Google Analytics tags across a Healthie web white-label without engineering involvement, tracking visits to Packages, the client portal, and Appointments embeds. GTM currently covers web properties only, not the Healthie mobile app.
Built by Core Engineering
The problem it solves
Marketing teams need to track traffic and conversion on patient-facing web pages, but without a tag manager, every tracking change requires an engineering request and release cycle. This slows down or blocks routine analytics work like adding a new conversion event or testing a campaign.
What's included
- Connection between a Healthie web white-label and a customer's Google Tag Manager / Google Analytics account
- PageView event fired when a Packages, Appointments, or Portal embed initializes
- OfferingSelected and OfferingPurchased events for package browsing and purchase tracking
- AppointmentBooked event for tracking completed bookings
- Per-brand setup, so multi-brand organizations can track each sub-organization separately
How it works
Once configured, Healthie sends PageView, OfferingSelected, OfferingPurchased, and AppointmentBooked events into GTM as clients interact with the Packages, Appointments, and client portal embeds, which GTM then routes into Google Analytics. Because GTM is tied to a single brand, organizations with multiple brands across a parent account and sub-organizations need a separate setup request, with its own GTM ID, for each additional sub-org.
Google Tag Manager connects Healthie's web white-label to a customer's Google Tag Manager and Google Analytics accounts, so marketing teams can track site traffic and conversion without engineering changing any code. It's for organizations running a web white-label who want to track visits to their Healthie Packages embed, client portal, or Appointments embed, and it requires a Healthie web white-label plus an existing GTM ID. Healthie sends events for page views, package selection, purchase completion, and appointment booking into GTM, which then routes that data into Google Analytics for reporting. GTM is tied to a single brand, so parent accounts with multiple sub-organization brands need a separate setup request for each one, and tracking isn't available on the Healthie mobile app.
